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We believe that your business should be inspiring, strategic, profit-driven & a whole lot of fun.

We have the exact blueprint to make that happen.

And guess where it starts? CULTURE. 

Yep, that 7 letter word can become your secret weapon in creating a business that you (and everyone on your team) gets excited to be a part of each day. 


Imagine waking up every morning inspired by the work you do, surrounded by your dream team, ready to bring your gifts to the world, while having fun? 


Does it sound almost too good to be true?


We are here to teach you that it's not. You can create a business that you love AND makes you money. A business that creates meaningful impact AND brings out the best in you and your team.  


If there was a clear and concise way that you could begin to create, cultivate and action your own culture starting today without worrying that these things will take away from your busy to-do list or your bottom line...

Would you be excited to put your Culture first? Would you feel confident in knowing that you can do this with our help? 

That you already have most of the tools already at your disposal, you just might not have been intentional and strategic about them? 

Maybe you are a business leader who feels so passionate about the work you do but you feel like you are the only one on the team who cares? 

Maybe you feel like you are just spinning your wheels every day, tired and overwhelmed by all the things that you are supposed to be doing but never have enough time? 

Maybe you are unsure what to do next? You can never really plan what the next step should be and are just putting out fires every day?

 Maybe you feel disconnected from why you started your business in the first place?

Maybe you think its a total pipe dream to love what you do and make money?

But maybe you are ready for that to change?



A course in discovering, creating, cultivating & actioning your unique culture.


Because here is the thing, every business has a culture, whether you are intentionally creating it or not. 

We believe in taking it back to who you are and what you stand for. To infuse the essence of your business into your day to day operations (and not just to get stuck in a workbook or on a wall). We believe in living your values in everything you do.


And we are here to show you how.  

Over the past decade of our work we have: 

~ watched our clients launch and have to turn away business within the first year

~ grown revenue by 75% year over year

~ turn around underperforming businesses into thriving businesses

~ had their social media platforms go from zero to communities of thousands

~ our clients have paid back their initial investment in 1 year 

~ reduced turnover from 22% down to a healthy 11% in 18 months 

~ watched revenues skyrocket

~ aligned business owners in their values which increased their joy and purpose



SESSION 1: Defining Culture

  • What is Culture? Understanding your Beliefs, Values & Behaviours

  • What is not culture building and how to ensure you are being intentional. 

  • Why we Cultivate Culture first. Examine the impact that your culture (yes you have a culture) has on your business and your brand. 

  • How to bring it back to your why. 

  • Examining and auditing your current culture landscape

SESSION 2: Cultivating Culture

  • Why your unique culture is important 

  • Why going inwards creates more sustainability and impact

  • How to lean into your why to cultivate your culture

  • How to uncover your Values

  • Learn how our values are working all the time 

  • Why bringing them to the surface elevates your business

  • Why teams that have shared values succeed further

  • How building off your why and your values create a more meaningful impact 

  • How crafting a clear and concise vision and mission can impact your business for years to come 

  • Why you can let your vision and mission do the work for you


SESSION 3Activating Culture

  • Learn how to make a ‘living’ values list

  • Understand how to put your values in action

  • Learn why creating an action plan supports your business

  • Create commitments to your values in an easy to execute format

  • Create a 12-month Culture Action Plan that will break your goals down for easy implementation and increased sustainability

Image by Arnel Hasanovic


meet the creators



Coralee finds herself in many streams of Culture Co. from creative and design, collaboration enthusiast, authentic content creation and social strategy to cultural branding and marketing.

After studying marketing and design for business she soon realized that the ethos of culture needed to be created first. Culture in its broadest sense is cultivated behaviours that are directly evolving and nuanced through design. The effects of design are profound as it generates behaviours that directly impact your business and your following.


Design-driven branding is her ultimate ambition, creating a brand that speaks your cultural values, to your team, your peers and your clientele. Coralee loves to bring who you are to your brand. Ultimately her diversified experience from magazine writing, building homes, weddings and travel, has given her the opportunities to understand that people love to tell their story and live their style. 



Nicki has spent the last 17 years engaging and cultivating the most effective, loyal teams impacting culture everywhere she goes. Her philosophy is deeply rooted in understanding your core organizational and leadership values that impact all aspects of your business and your brand.

She is an agent of change and believes that stagnancy leads to the death of all creativity and growth as an organization. 

'So many companies have focused so hard on what they want their culture & brand to be (we call those buzz words) but forget to acknowledge that they then need to live those words each and every day'


Nicki's passion is cutting through those buzz words and getting to the truth behind your companies true commitment to create a sustainable, profitable and aligned business. 

Her vision is to create a better world through activating elevated leadership in workplaces for every human being. 

Still unsure if it makes sense for you?

We totally understand that feeling, when you know you could benefit from something but you're teetering on whether: 

- you can make enough time for it

- you wonder if it really is all that great

- you could spend that time and $$ on so many other things

- you are so used to your own excuses that you get stuck  in the cycle of playing small


And the truth is, we can't make any of those thoughts disappear for you. But we can promise that we have taken 34 combined years in business and culture development and wrapped them up beautifully in a no-fluff, easy to execute, straight to the core program designed for any leader who is ready to elevate their business. 



Who this program is for: 

  1. Entrepreneurs who are ready to up their business game and ready to do whatever it will take 

  2. Business leaders who are ready to elevate their teams and make a bigger impact

  3. Solopreneurs who are ready to learn and put in the time to create sustainability and impact

  4. Leaders who are ready to make a bigger impact and more money

  5. Business owners who are ready to increase their overall joy & have more fun

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