We believe that your branding should be a direct representation of everything that you stand for and that finding your tribe shouldn't be hard, complicated or overwhelming.
And guess how we make that happen? INTENTION
Yep, no more trying to do everything to try to get business from everyone.
Imagine posting on social and people being excited to engage with you, or that your website creates leads 24/7 for you?
Does it sound almost too good to be true?
We are here to teach you that it's not. You can create a brand that tells your unique story and creates clients out of strangers all while you have an aligned strategy that brings your fullest potential to the world.
If there was a way that you could create your brand plan that didn't feel overwhelming and that you had to be on every platform. If you could create a plan that showcased exactly who you are to your dream client...
Would you be excited to put that plan in motion? Would you feel confident in knowing that you can do this with our help?
You already have most of the tools already at your disposal, you just might not be intentional and strategic about them?
Maybe you feel like you are doing all the right things, posting on multiple platforms, engaging with people but your Brand is still not gaining momentum?
Maybe you have so much going on in your day to day operations that your Brand Plan is one of those 'I'll get to it when I have time" tasks?
Maybe you know that Branding & Marketing isn't your innate talent but you know you need it to get the word out about what you do?
Maybe you just aren't creative and seem to never know what to post?
Maybe you feel so overwhelmed you just don't know where to start?
But maybe you are ready for that to change?
INTRODUCING THE BRAND LAB
A course in discovering, creating, & actioning your unique brand.
Because here is the thing, your culture is your brand and the work you do deserves to be noticed far and wide.
We believe that Branding & Marketing shouldn't be complicated, overwhelming, or hard. Having a strategy that pulls everything together is what makes the difference.
We are here to show you how.
Over the past decade of our work we have:
~ watched our clients launch and have to turn away business within the first year
~ grown revenue by 75% year over year
~ turn around underperforming businesses into thriving businesses
~ had their social media platforms go from zero to communities of thousands
~ our clients have paid back their initial investment in 1 year
~ reduced turnover from 22% down to a healthy 11% in 18 months
~ watched revenues skyrocket
~ aligned business owners in their values which increased their joy and purpose
here is what you'll learn
SESSION 1: Defining your Brand
How to define your brand utilizing your values as the foundation
How to allow your Culture to align with your Brand
Why understanding your Culture is so important to developing your Brand
How Branding becomes easier when you understand your Culture
Understanding your unique Brands voice, Ideal Client, and why it's important
Complete your current Brand audit
SESSION 2: Your Ideal Client
Why who you are talking to matters
Why you shouldn’t be talking to everyone
How to define your Ideal Client
Understand the psychology of who they are and what is most important to them
Understand where they show up so you can show up there too
SESSION 3: Bring your Brand to Life
How to align your platforms; where to focus and why
Understanding where your Ideal Clients hang out and show up there
How to turn your values into visual elements
Creating content that brings out your fullest potential
Technical tips and tricks to make you more effective and efficient
Create a 12 month Brand Plan that brings everything together
meet the creators
Coralee finds herself in many streams of Culture Co. from creative and design, collaboration enthusiast, authentic content creation and social strategy to cultural branding and marketing.
After studying marketing and design for business she soon realized that the ethos of culture needed to be created first. Culture in its broadest sense is cultivated behaviours that are directly evolving and nuanced through design. The effects of design are profound as it generates behaviours that directly impact your business and your following.
Design-driven branding is her ultimate ambition, creating a brand that speaks your cultural values, to your team, your peers and your clientele. Coralee loves to bring who you are to your brand. Ultimately her diversified experience from magazine writing, building homes, weddings and travel, has given her the opportunities to understand that people love to tell their story and live their style.
Nicki has spent the last 17 years engaging and cultivating the most effective, loyal teams impacting culture everywhere she goes. Her philosophy is deeply rooted in understanding your core organizational and leadership values that impact all aspects of your business and your brand.
She is an agent of change and believes that stagnancy leads to the death of all creativity and growth as an organization.
'So many companies have focused so hard on what they want their culture & brand to be (we call those buzz words) but forget to acknowledge that they then need to live those words each and every day'
Nicki's passion is cutting through those buzz words and getting to the truth behind your companies true commitment to create a sustainable, profitable and aligned business.
Her vision is to create a better world through activating elevated leadership in workplaces for every human being.
Still unsure if it makes sense for you?
We totally understand that feeling, when you know you could benefit from something but are teetering on whether:
- you can make enough time for it
- you wonder if it really is all that great
- you could spend that time and $$ on so many other things
- you are so used to your own excuses that you get stuck in the cycle of playing small
And the truth is, we can't make any of those thoughts disappear for you. But we can promise that we have taken 34 combined years in business and culture development and wrapped them up beautifully in a no-fluff, easy to execute, straight to the core program designed for any leader who is ready to elevate their business.
Who this program is for:
Entrepreneurs who are ready to up their brand game and ready to do whatever it will take
Business leaders who are ready to elevate to make a bigger impact and more money
Solopreneurs who are ready to learn and put in the time to create sustainability and impact
Leaders who know that Branding is important and worth the investment
Business owners who are ready to increase their overall joy & have more fun